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by Suryaa |
The Boston Consulting Group (BCG), a leading international consultancy firm, estimates that India's OTT industry value will reach $13-15 billion over the next decade. It is expected to register a growth of around 22-25 per cent annually.
Nearly 40 companies are competing in this field. The rapid expansion of mobile internet usage and the increase in the number of internet users are contributing to this growth.
International companies such as Netflix, Prime Video and Disney + are also developing pro - India programs to support OTT's growth. It also believes that pricing is coming together to suit Indian consumers. OTT membership rates in India are 70-90 per cent lower than in the US. BCG also said that investments in India-based video content are on the rise.
