Raymond opened the khadi label as part of the Make Make In India initiative

Mumbai, May 22: Raymond and Textile Merchandise Round Limited launched Sub brand Khadi through Raymond - Prime Minister Narendra Modi's initiative in the making of India's initiative. The Chief Minister of the state (MSME) Giriraj Singh started here and the granddaughter of Mahatma Gandhi as Sumitra Kulkarni Gandhi's honor guest. Khadi By Raymond is a range of fabric blends and ready to wear apparel that resonates with the Indian culture, according to Gautam Hari Singhania, Chairman and Managing Director of Raymond Limited.

"It is indeed a moment of pride to have khadi - the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality, Raymond Khadi is set to reposition khadi as a fabric of choice, in line with the Prime Minister's vision of promoting khadi for fashion and reinstating our commitment to Make in India initiative," Singhania said in a statement. This initiative is conceptualised under the Khadi and Village Industries Commission (KVIC) Act and permits Raymond to promote the sale and marketing of khadi or khadi products of village industries or handicrafts and forge links with established marketing agencies through the public-private partnership model. 

Under this convergence, Raymond has agreed for a guaranteed minimum procurement of khadi and khadi products for a period of five years with primary purchases of muslin cotton, wool blends and silk. "It is a historic moment for the best brains to partake with Khadi. The signing agreement between KVIC and Raymond has its first fruits and the special display of Khadi equipment opens a new avenue for the Khadi Market. KVVV chairman VK Saxena said that it would be useful to our country's rural artists and to make Khadi more useful for all Indians.