Facebook, TLabs to strengthen mobile-based start-ups

New Delhi, March 14 : Social networking giant Facebook and Noida-based start-up accelerator TLabs have partnered to strengthen the mobile start-up ecosystem in India.

As part of this partnership, the two companies will co-host multiple events for solving start-ups' issues around user experience, analytics, app installs and monetisation.

"Partnering with TLabs is a progressive decision towards creating an empowered start-up ecosystem in the country," said Satyajeet Singh, Head (Product Partnerships) Facebook, India. 

Facebook will also provide FbStart -- a global programme designed to help mobile start-ups build and grow their apps -- referral codes to TLabs for use by TLabs's mobile portfolio companies. 

"It's an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community," said Abhishek Gupta, COO TLabs.

Under this partnership, start-ups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp.